Oscar Parties: Who Is Max Loong?

Oscar presenter James Franco will host his after Oscar party at the Supperclub in the converted Vogue Theatre just 100 yards from the Kodak Theatre. The owners of the Supperclub on the Hollywood Walk of Fame are Jerry Garcia, Abdi Manavi, and Max Loong.


Max Loong, presenter


Oscar Parties usually are held at the most prestigious clubs in Los Angeles. Oscar presenter James Franco has chosen the new Supperclub as the venue for his after Oscars party. The Supperclub opened only in November 2010 but is already on the way to becoming one of the top venues to go to. This may have to do with its concept of entertainment, or it may be down to its location just 100 yards from the Kodak Theatre.

Owners Jerry Garcia, Abdi Manavi, and Max Loong certainly did their homework to make a success of their venture. While Jerry Garcia and Abdi Manavi are of local vintage, the question is: Who is Max Loong?

Max Loong’s father is Malaysian of Chinese descent, his mother is Swiss. The family moved to Switzerland in 1983 where Max did the usual school run. In 2000 aged 20, he landed his first TV job with Swiss private TV station VIVA Swizz. He soon became the face of the station and over three years interviewed over 300 show business A-listers.

In 2004, Max Loong joined the Lee Strasberg Theatre and Film Institute in Los Angeles as an alumnus. It was during his time there that he met Jerry Garcia and Abdi Manavi. He also had several appearances in independent films while studying.

In 2006, he joined MTV Southeast Asia in Singapore. Amongst other shows, he hosted the award winning MTV Mobbed. Max Loong’s personal website is a typical Swiss understatement. While he names MTV Mobbed as one of the shows he hosted, he forgot to mention that he regularly reached 200 million viewers. I don’t know how many viewers Oprah reaches, but Simon Cowell battles to get 10 million interested. In 2007, Max Loong was for the first time listed amongst the 100 most influential Swiss personalities and received the Elle ‘Breakout Star of the Year’ award.

But while working for MTV, he didn’t let his acting drop out of sight. He played in Swiss and French films and series; with Swiss Television he made a drama series called Adventure Max; and he starred in Singapore’s Emmy nominated comedy series First Class. He has regular engagements in Switzerland and Singapore as well as other Asian countries; and now he has business in Los Angles as well.

Max Loong has family in Switzerland and Malaysia and a girl friend in Singapore, too. This alone would make him clock up air miles like few others, but with his professional engagements now covering the globe, he’ll be able to make use of frequent flyer discounts no end.

Roping Max into the Supperclub was a smart move by Jerry Garcia and Abdi Manavi. From his TV shows, Max knows all the right people in Los Angeles and abroad without seeming to suck up to them by being a local guy; and as a host he should do well, too. When living in Zurich, he usually managed to become the soul of any party he attended without dominating its centre. That would, in my opinion, be the perfect way to host any party. And despite all this, he is refreshingly absent from the gossip pages that sell scandals for news.

And before you run off to book your table at the Supperclub, check the prices!

Further reading

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